,** : A Comprehensive Guide to Boosting Your Business**
is a powerful tool that can help you reach more customers and grow your business. But in order to use it effectively, you need to understand the basics.

What is
How Can
Increasing website traffic
Generating leads
Driving sales
Improving brand awareness
Benefit
How It Can Help Your Business
Increased website traffic
More people will visit your website, which can lead to more sales.
Generated leads
You can capture contact information from potential customers, which you can use to nurture them into leads.
Driven sales
You can drive sales directly from your ads.
Improved brand awareness
Your ads will help people become more familiar with your brand.
Statistic
Source
80% of consumers have made a purchase after clicking on an ad.
Google**
74% of consumers say they use search engines to research products and services.
Pew Research Center**
64% of consumers say they are more likely to buy from a brand they recognize.
Nielsen**
Effective Strategies for campaigns. These include:
Targeting the right audience
Creating compelling ads
Using a variety of ad formats
Tracking your results
Tips and Tricks for campaigns. These include:
Use negative keywords to prevent your ads from showing on irrelevant searches.
Use ad extensions to add more information to your ads, such as your phone number or website address.
Test different ad copy to see what works best for your audience.
Use retargeting to show ads to people who have already visited your website.
Common Mistakes to Avoid
There are a number of common mistakes that businesses make when running . Here are a few examples:
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